What is the Stroop effect and why should we care?
The Stroop Effect is a widely studied phenomenon that looks at how the brain reacts when presented with conflicting information. In a Stroop test, the subject very quickly looks at a word and tells the tester what color the letters are.
It’s ingrained in us, at a very deep level, to process the meaning of words, no matter what the color of the letters. It’s an automatic, conditioned, ingrained, unconscious response.